Salesforce consulting · Dallas–Fort Worth, Texas

Salesforce that survives contact with the truck.

I architect and implement Salesforce — Sales Cloud, Service Cloud, and Field Service — for home services companies. I also spent years as an HVAC field technician, so I know exactly what happens to a beautiful workflow at 4pm in a 140-degree attic.

Focus
Home services — HVAC, plumbing, electrical, garage door, roofing
Depth
Field Service, multi-line-of-business orgs, source-controlled metadata
Background
Field technician before consultant — Trane, Carrier, Daikin

The usual situation

You have three businesses sharing one CRM, and none of them fit.

Service runs on dispatch. New construction runs on schedules and draws. Wholesale runs on price lists and POs. Most orgs get built for whichever one was loudest in the kickoff meeting, and the other two get bolted on with custom fields until the reports stop reconciling.

That is usually the point somebody calls me. The fix is rarely more configuration — it is deciding which objects carry which line of business, and being disciplined about where revenue is counted.

What I do

Three ways engagements usually start

Architecture & discovery

Before anything gets built: object model, record types, lines of business, and the reporting spine. Most failed implementations were lost here, not in the build.

  • Discovery workshops
  • Object & data model design
  • Edition and license scoping

Field Service implementation

Work Orders, Service Appointments, scheduling, mobile, and the parts-and-labor costing layer — configured for how your crews actually dispatch.

  • FSL object chain
  • Scheduling & dispatch policies
  • Mobile app rollout

Rescue & re-platform

An org someone else built and nobody trusts. Jobber, ServiceTitan, or spreadsheets you have outgrown. I map what exists and get you to something maintainable.

  • Org audits
  • Migration planning
  • Metadata in source control

Full scope of services →

Current engagement

How I work

Four things I will not negotiate on

01

One revenue ledger, always

Opportunity is what was booked. Work Order is what was performed. They converge on Order Products. Sum both and your revenue report is fiction.

02

The edition decides the architecture

Field Service is not available below Enterprise, and no clever custom object gets you around it. Scope the license first or rebuild later.

03

If the tech will not use it, it does not exist

A flow that takes eleven taps on a phone in a crawlspace is a flow nobody runs. The field is the acceptance test.

04

Metadata belongs in git

Clicks in production with no source of truth is how orgs rot. Every change I make is a commit you can read, review, and roll back.

Field Notes

What I am building, written down

Build logs from live engagements — the architecture decisions, the metadata, and the things that went sideways.

All field notes →

Next step

Tell me where the operation hurts.

A 30-minute call. I will tell you whether Salesforce is the right answer for your shop — including when it is not.